THE END. is only the beginning! Part 2

Hello Friends! Last week I talked a bit about what it takes to get my stories ready for the upcoming anthology. When finished, it should include around twelve to fifteen. To date we have five, with only one, Sister Alice’s Suitor, completely edited and ready for print. I have multiple works in process, and every thing to be edited and revised for print. All this must be done by August. I’m starting to feel like I may have sold my soul to the devil, or at least my Summer! Okay, enough whining you! So let’s leap ahead and pretend all this work is done. I wish! You might think it would now be time to kick back, put my feet up, and smile as the bucks start pouring in. 🙂 Wrong again. One of the biggest parts of being an author any more is self-promotion. It is also one of the hardest. As authors, we are mostly shy people used to working on our own. If we were outgoing, we would be actors! I will admit that, as a bartender, I am not terribly shy, but that doesn’t mean I’m comfortable with shameless self-promotion. I love talking about my writing. I also hate it. Blogs are fun, pushing my writing in people’s faces is not. This is something we have to get used to, we won’t sell books if we don’t. No promotion=No sales=No money=No food! I like to eat.

Let’s start with the things that I already have in place before the book is written. I have a facebook fanpage. Now that was kind of fun. This morning I counted 120 fans. I have 250 some friends-HINT-HINT! Facebook is fun, but it takes a little longer to build your fans unless you pay for advertising. I’m not in a position to do that just yet. Next was my Twitter page. In less than a month, I have 323 followers! Not too shabby! Twitter definitely grows faster. Yesterday I opened an account at Goodreads. I am still working on that, so I don’t have much to say on that subject just yet. And the most obvious endeavor of the last couple of months-my website here. This website has caused me much anxiety, but it has been a growing experience as well. With the help of my dear friend, Jeana, I think it is looking pretty sharp, but I probably need to spend more time working on it. TIME who the hell has any of THAT!

Okay now, fast forward to Fall when the book is scheduled to be out. Even before you can order it on Amazon or find it in a bookstore, I have to have my platform in place. I am already doing research on which sites might be willing to do reviews, Come On Cemetery Dance! I am also looking into what my budget might be for advertising on the horror sites and in magazines, and which will do it for free. I will be calling the newspaper (always good for free press, especially in smaller towns) and putting together a combination book signing and launch. This is where I will shamelessly invite everyone I know to spend an evening with me and buy a book for me to sign. I will also have to speak publicly. Please excuse me while I go throw up. Since I won’t see any money at all from this book until some time next YEAR, I will have to arrange book signings that don’t cost too much, preferably in bigger cities I can drive to AND where I know someone who will put me up. Fortunately, I have family or friends in Sioux Falls and Rapid City, SD. Minneapolis, Minn. Omaha, Nebraska, and a few other places. I also have family in New York, Denver, and Atlanta to name a few, but plane tickets will be out of the question just now.

I am in contact with a publicist who fortunately offers lesser services for smaller fees. The point I am trying to make is this, if I spend more money than I have, promote myself shamelessly and build a fan-base for things such as this blog, maybe, just maybe, I might sell enough books to break even on the deal. But my next book, that’s where I will start raking in the big bucks! HaHa! That’s all I have for today, I really should start chipping away at all that work I have in the months to come. I’m trying really hard not to let it scare me!

P.S. Just getting this blog done isn’t THE END. I now have to post it 4 places on Facebook, and 1 place on both Twitter and Goodreads! *le sigh* Back into the vault with me!

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5 Responses to “THE END. is only the beginning! Part 2”

  • Good luck with all I hope your book is very successful

  • Oh I so feel you on hoping to at least break even!

    One thing you should consider is sending an ARC to Gothic Beauty. They have an entire book review section. You can take ads out there too which authors seem to do but the review is free and better advertising I think. If you need the address for the reviews let me know and I can email it to you. The Mag site is I sent the Consumed and they said that between being a short and how dark it is they weren’t interested but I love them all the same 🙂

    I live in DC and am up in NY a lot and have many of the same plans. Happy to share my findings with you (looking to release in Nov) if you share with me! Let’s get some strength in numbers 🙂


  • C.W. LaSart:

    Thanks for the info Pavarti! I fear with my anthology being Extreme Horror that they may not be interested in mine either =( Can only try! I will be more than happy to pass along whatever I find to you on FB! Thanks for the comment! C.W. LaSart

  • Thanks for posting this cool article!

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